Identity
A memorable kettle-led visual language.
Our Story
Built around one simple ritual: chai.
MB Chai turns the familiar Indian kettle-and-cup moment into a recognisable café brand—while carrying forward real operating experience built through our wider tea-brand journey.
The Idea
Local comfort.
Local comfort.
Modern presentation.
The brand direction keeps the emotional warmth of Indian chai while using a polished visual system—kettle, steam, branded cup, warm brown tones and a consistent café experience.
That consistency matters for customers and for franchise expansion: every outlet should feel like the same MB Chai story.
For MB Chai, the next chapter is not being built from zero. The wider brand family has already seen what matters at scale—repeatable taste, simple operations, strong local recall and structured franchise support.
Recognisable by designKettle • cup • steam • warm café palette
Our Brand Family
Upsarpanch
Chaha
Chaha
A Shrigonda-born chai brand whose public journey started in January 2019 and expanded into a multi-state franchise network.
Visit Upsarpanch Chaha ↗
The experience behind the next chapter
From one local branch to a repeatable tea business.
Upsarpanch Chaha’s current public website describes a journey that began in Shrigonda in January 2019 and grew to 1100+ locations across 12+ states. That journey adds practical franchise and operations experience to the wider brand ecosystem behind MB Chai.
2019Founded in Shrigonda
1100+Publicly stated locations
12+States represented
Consistent taste across outlets
Standardised operating model
Franchise support experience
Strong local-to-multi-state expansion learnings
Upsarpanch figures above follow the current public information on upsarpanchchaha.com. MB Chai franchise commercials and eligibility remain separate and are confirmed by the MB Chai team.
From one outlet to many
A brand system made to repeat.
Store visuals, product presentation, digital marketing and franchise onboarding are designed to work as one connected system.
Menu
Focused chai, beverages and tea-time products.
Experience
A café atmosphere customers can recognise.
Expansion
A franchise-first path for new markets.